CLIP OF THE DAY: This is not a perfume.

For many he is Nina Ricci's grandson, but to me Romano Ricci has got it all on his own merit: Savoir faire, seductive style, and now - THE - super simple smell to it. No, its not a perfume, its more than that, its your own bespoke fragrance in a shape of a bottle. His brand "Juliette has a gun" just launched their new scent, the ubber cool alternative to perfume, a sort of custom made cologne for each one of us. How? Romano found a way to develop a formula in which the "Celatox" sprayed on your skin transforms itself in a unique aroma that differs from each type of skin (as we all smell different naturally). Clever, ha? Where now? Rue Vielle Du Temple, Montmartre, Paris.