CLIP OF THE DAY: Old school is cool

Old school is cool and nerdy classroom look has never looked so fashionable and hot. What am I talking about? What everyone is wearing The Cambridge Satchel Company bags. The  made in UK traditional chestnut-coloured unisex leather satchels, have literately and unexpectedly taken the fashion world by storm.  According to British newspaper The Guardian, the small mother-and-daugther business, set up only in 2008 has gone from selling three schoolbags a week from their kitchen table to 1,500 a week, in a multitude of colours: "a turnover from £15,000 to £3.3m, and one that may reach £8m this year." I have my beautiful trendhunter stepmother to thank for as she was the very first person telling me about it. The founder Julie Deane, started the company to pay her daughter's school fees who was at the time also being bullied so she wanted to find something to turn the situation around. And so she did taking all of us with her. "I was quite obsessed with satchels at the time, because I was reading Harry Potter to my children and I wanted to find them". The rest is history and last year Commes des Garçons, collaborated with the Cambridge company on a range of four laptop-sized fluorescent bags that sold out in London. A cult among  fashionistas  and a phenomenon that has surprised the - unlikely fashion - mogul behind the business themselves.

CLIP-IT: My personal favorite - Fluoro Cambridge Satchel in yellow with initials embossed from £98 which has made it to my x-mas wish and gifts list. (picture above). FYI: You can also order online.